Text Marketing Benefits
If your business is not taking full advantage of text marketing — also known as SMS and MMS marketing — then you are missing out on a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging. Customers are 4.5x more likely to reply to text messages than emails. 12.9% of customers are more likely to support businesses that offer text-back capabilities. And just in case you think that “texting is obsolete” — think again: 50% of people sent more texts during the pandemic, and due to COVID-19 34% of businesses added text as a digital channel to connect with customers. The takeaway from…
