5 Ways that SMS Alerts Improve School Communications

Anyone who has worked “behind the scenes” in a school environment knows that efficient and effective communications are vital. Below we highlight 5 ways that SMS alerts (a.k.a. text messages) greatly improve school communications, and make things substantially better for students, staff, and parents alike. 1. Using SMS Alerts During Emergencies The number one priority for schools is to ensure safety. SMS alerts instantly notify key individuals or groups — such as school leadership, staff, and/or parents — of hazardous or potentially hazardous scenarios (e.g. outbreak of E. coli in the cafeteria, inclement weather, unauthorized intruder on school grounds, etc.). Follow-up SMS alerts can be subsequently sent to provide updates (e.g. “the National Weather Service has called off the hurricane…

Business Messaging: 5 Powerful Reasons Why it’s Essential vs. Optional

Business messaging through text, MMS, and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why: 1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them. And while email is still a somewhat effective outreach channel, 62% of customers said that they don’t…

Text Marketing Benefits

If your business is not taking full advantage of text marketing — also known as SMS and MMS marketing — then you are missing out on a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging. Customers are 4.5x more likely to reply to text messages than emails. 12.9% of customers are more likely to support businesses that offer text-back capabilities. And just in case you think that “texting is obsolete” — think again: 50% of people sent more texts during the pandemic, and due to COVID-19 34% of businesses added text as a digital channel to connect with customers. The takeaway from…