Business Messaging: 5 Powerful Reasons Why it’s Essential vs. Optional

Business messaging through text, MMS, and SMS is no longer an optional nice-to-have option. It is now an essential requirement. Here are 5 powerful reasons why: 1. Customers Are VERY Open to Receiving Business Messaging A whopping 97% of Americans own at least one smartphone, and on average they check their device 96 times a day. What’s more, 91% of customers said they have or are interested in signing up for text messages from a business, and text message open rates are nearly 100%. On the other end of the spectrum, 90% of customers won’t answer their phone when a business calls them. And while email is still a somewhat effective outreach channel, 62% of customers said that they don’t…

Hosted Phone System: Features, Benefits, Pros & Cons

When a business grows, so too will its requirements for infrastructure like telephone line systems. The traditional way to provide phone services in an office environment, for example, is with a traditional PBX (private branch exchange) setup. Such setups are usually very expensive, inflexible, and complicated to install and administer. These days, a better solution is to use a hosted phone system (sometimes known as a virtual PBX). If you’re new to hosted phone systems, the following will explain more about them and how your organization could benefit: What Is a Hosted Phone System? A hosted phone system is a virtual PBX that operates through a permanent Internet connection. The most common is a cloud-based hosted phone system where all…

Text Marketing Benefits

If your business is not taking full advantage of text marketing — also known as SMS and MMS marketing — then you are missing out on a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging. Customers are 4.5x more likely to reply to text messages than emails. 12.9% of customers are more likely to support businesses that offer text-back capabilities. And just in case you think that “texting is obsolete” — think again: 50% of people sent more texts during the pandemic, and due to COVID-19 34% of businesses added text as a digital channel to connect with customers. The takeaway from…